With the growing focus on Earth’s fragile ecological system and on traditional, nature-affirming values, the trend experts at SWAROVSKI ELEMENTS have chosen water, the essence of life and beauty, for their Spring/Summer 2011 theme.
Water – as life-enhancing, pristine, nourishing and restorative as crystal itself – encapsulates our desire to return to the origin of being. It also reflects the respect Swarovski has shown for the environment ever since Daniel Swarovski I founded the company close to abundant mountain streams, in Wattens, more than a century ago.
Effervescent and forever in motion, water also symbolizes the circle of life through which female nature and beauty evolve – born at the source and moving through adolescence, to the final flowering into fulfillment and womanhood. Representing this creative, cyclical process, SWAROVSKI ELEMENTS has named its five new trend themes SOURCE (Harmony), CASCADE (Romantic), SWAMP (Progressive), RIVER (Classic) and OCEAN (Glamour). Crystal is used to express everything from confident vitality to shimmering mystery; an essential ingredient with which to create elegant, floating forms, sleek surface effects and clusters of shining water-like droplets.
In the transition between the things of youth and airiness to the questioning complexity of becoming a woman ~ "shimmering like the darkest coloured crystals"
